I'm Getting Rid of Annual Reports!At the beginning of a new year, it sounds like the perfect time to talk about the subject issue. Remember my prior post Annual Report is...
Better To Dress Poorly When Meeting Prospects and Supporters"Don't Put on Your Suit to Give the Wrong Impression that Our Organization is a Well-Off One!" This is a myth I keep hearing very often...
Don’t Let Your Partner Retailer Hijack Your CampaignI spotted the above two cause marketing campaigns from two charities on Facebook on the same day a few days ago. Without naming them,...
Tell Me Something MeaningfulPurpose and Positioning of Website and Social Media Browse through nonprofits' website and their social media, it is not uncommon in...
Annual Report is Not Memoir, I’m Not Interested In YouThink clearly of what your annual report can and should do Interestingly, subsequent to my last blog post on the strategic position of...
Fundraising Event is for FUN(Position Your Fundraising Event Well) I have once met the fundraising and marketing chief of a local charity who shared with me his...
Marketing of Philanthropy(Following my last blog post, this is another article that remains relevant of which I published back in the summer of 2012. Yet, to...
Why Nonprofits Require Marketing Skillset and Mindset(This is an investigative report titled Mission Possible: How NGOs use marketing principles to achieve their goals that I wrote and...
Wanna Talk?Responding to enquiries before prospects leave for other organizations I am pretty sure everyone would say yes to the simple question of...
Are You 'Selling' Your Beneficiaries?It returned to my mind of an experience I came across last summer when I was being invited to an annual fundraising gala dinner hosted by...