Marketing

Don’t Proud of One’s Heritage

(Your Previous Success and Long History May Not Able to Help You in the Future) Following my post last month, there is another myth, if...

Nonprofits in the Current Chaotic Time

(Photo credit: SCMP) Most of the society seems to come to a halt these days. Social distancing, shops closed, office work at home, diners...

Telling You What, I’m Not Interested In All These!

When asking my clients about what makes them stand out from the crowd, what uniqueness they have, here’s a list of some of the most...

Monthly Giving: Reasons It’s a Must for Every Nonprofit

I have had lunch with the fundraising chief of an INGO recently, among others we talked about the effectiveness and relevance of direct...

We Don’t Do Marketing, That’s Too Commercial for Us!

Remember one of my previous post that talked about social marketing where I revealed I will dedicate one post to talk about marketing at...

Show Me the Stories

I’m aware that I have mentioned the importance of telling stories for so many times in my blog posts and as my company name suggests,...

Be Nice, Always, All the Time!

How many of you emailed, wrote or phoned a charity but there were no responses at all? Either no one replied, calls couldn’t get through...

Hurray, We Break a World Record!

Out of the blue, a few of my charity clients asked respectively over the last few weeks of whether it’s a good idea of organizing an...

Keep Boring Me or I’m Going Next Door!!!

I visited Hong Kong Council of Social Service’s annual Caring Company Partnership Expo two weeks ago, which is one of the grand annual...

What Are You Asking For?

More than once, I heard the following askes when I was doing mock asking during a client training session or accompany them to do their...