Why Don’t We Use Box Files for Donors’ Record?
Not joking, this is the unexpected comment from one of the executive committee members of a local charity. I was sitting in their Exco...
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Social Marketing ≠ Social Media Marketing
Even though social media and social media marketing have been around and developed for quite some time, there is still a lot of people...
"No Comments...!"
From time to time, these are the only two words we heard from news reports when an executive was being surrounded by a troop of media...
I'm Getting Rid of Annual Reports!
At the beginning of a new year, it sounds like the perfect time to talk about the subject issue. Remember my prior post Annual Report is...
Thank You Already?
One simple question: What is the first thing your organization send to first time donors, a receipt or a Thank You? When I said thank you...
Don't be Greedy!
Here is the photo of a monthly donation appeal of which I received from the post this morning. Sorry, I can't stop laughing out loud when...
Don’t Let Your Partner Retailer Hijack Your Campaign
I spotted the above two cause marketing campaigns from two charities on Facebook on the same day a few days ago. Without naming them,...
Tell Me Something Meaningful
Purpose and Positioning of Website and Social Media Browse through nonprofits' website and their social media, it is not uncommon in...
Annual Report is Not Memoir, I’m Not Interested In You
Think clearly of what your annual report can and should do Interestingly, subsequent to my last blog post on the strategic position of...
Fundraising Event is for FUN
(Position Your Fundraising Event Well) I have once met the fundraising and marketing chief of a local charity who shared with me his...
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