Marketing of Philanthropy(Following my last blog post, this is another article that remains relevant of which I published back in the summer of 2012. Yet, to...
Why Nonprofits Require Marketing Skillset and Mindset(This is an investigative report titled Mission Possible: How NGOs use marketing principles to achieve their goals that I wrote and...
Wanna Talk?Responding to enquiries before prospects leave for other organizations I am pretty sure everyone would say yes to the simple question of...
Are You 'Selling' Your Beneficiaries?It returned to my mind of an experience I came across last summer when I was being invited to an annual fundraising gala dinner hosted by...
What Does your Charity Stand for?There are over 23,000 nonprofits in Hong Kong, of which 6,300+ were approved tax-exemption charitable organisations. With so many...
Why nonprofits should not do TVC?Tung Wah Group of Hospitals launched a TVC recently, which is the first ever similar campaign in its 142 years history of serving the...
