Don’t Proud of One’s Heritage
(Your Previous Success and Long History May Not Able to Help You in the Future) Following my post last month, there is another myth, if...
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Telling You What, I’m Not Interested In All These!
When asking my clients about what makes them stand out from the crowd, what uniqueness they have, here’s a list of some of the most...
We Don’t Do Marketing, That’s Too Commercial for Us!
Remember one of my previous post that talked about social marketing where I revealed I will dedicate one post to talk about marketing at...
Show Me the Stories
I’m aware that I have mentioned the importance of telling stories for so many times in my blog posts and as my company name suggests,...
Be Nice, Always, All the Time!
How many of you emailed, wrote or phoned a charity but there were no responses at all? Either no one replied, calls couldn’t get through...
Keep Boring Me or I’m Going Next Door!!!
I visited Hong Kong Council of Social Service’s annual Caring Company Partnership Expo two weeks ago, which is one of the grand annual...
Why Don’t We Use Box Files for Donors’ Record?
Not joking, this is the unexpected comment from one of the executive committee members of a local charity. I was sitting in their Exco...
Social Marketing ≠ Social Media Marketing
Even though social media and social media marketing have been around and developed for quite some time, there is still a lot of people...
"No Comments...!"
From time to time, these are the only two words we heard from news reports when an executive was being surrounded by a troop of media...
Better To Dress Poorly When Meeting Prospects and Supporters
"Don't Put on Your Suit to Give the Wrong Impression that Our Organization is a Well-Off One!" This is a myth I keep hearing very often...
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