Don’t Proud of One’s Heritage
(Your Previous Success and Long History May Not Able to Help You in the Future) Following my post last month, there is another myth, if...
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Monthly Giving: Reasons It’s a Must for Every Nonprofit
I have had lunch with the fundraising chief of an INGO recently, among others we talked about the effectiveness and relevance of direct...
Show Me the Stories
I’m aware that I have mentioned the importance of telling stories for so many times in my blog posts and as my company name suggests,...
Hurray, We Break a World Record!
Out of the blue, a few of my charity clients asked respectively over the last few weeks of whether it’s a good idea of organizing an...
Why Don’t We Use Box Files for Donors’ Record?
Not joking, this is the unexpected comment from one of the executive committee members of a local charity. I was sitting in their Exco...
Social Marketing ≠ Social Media Marketing
Even though social media and social media marketing have been around and developed for quite some time, there is still a lot of people...
Don't be Greedy!
Here is the photo of a monthly donation appeal of which I received from the post this morning. Sorry, I can't stop laughing out loud when...
Don’t Let Your Partner Retailer Hijack Your Campaign
I spotted the above two cause marketing campaigns from two charities on Facebook on the same day a few days ago. Without naming them,...
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