Don’t Proud of One’s Heritage (Your Previous Success and Long History May Not Able to Help You in the Future) Following my post last month, there is another myth, if...
Show Me the StoriesI’m aware that I have mentioned the importance of telling stories for so many times in my blog posts and as my company name suggests,...
Hurray, We Break a World Record!Out of the blue, a few of my charity clients asked respectively over the last few weeks of whether it’s a good idea of organizing an...
Don’t Let Your Partner Retailer Hijack Your CampaignI spotted the above two cause marketing campaigns from two charities on Facebook on the same day a few days ago. Without naming them,...