Telling You What, I’m Not Interested In All These!When asking my clients about what makes them stand out from the crowd, what uniqueness they have, here’s a list of some of the most...
Monthly Giving: Reasons It’s a Must for Every NonprofitI have had lunch with the fundraising chief of an INGO recently, among others we talked about the effectiveness and relevance of direct...
We Don’t Do Marketing, That’s Too Commercial for Us!Remember one of my previous post that talked about social marketing where I revealed I will dedicate one post to talk about marketing at...
Be Nice, Always, All the Time!How many of you emailed, wrote or phoned a charity but there were no responses at all? Either no one replied, calls couldn’t get through...
Hurray, We Break a World Record!Out of the blue, a few of my charity clients asked respectively over the last few weeks of whether it’s a good idea of organizing an...
Keep Boring Me or I’m Going Next Door!!!I visited Hong Kong Council of Social Service’s annual Caring Company Partnership Expo two weeks ago, which is one of the grand annual...
What Are You Asking For?More than once, I heard the following askes when I was doing mock asking during a client training session or accompany them to do their...
Social Marketing ≠ Social Media MarketingEven though social media and social media marketing have been around and developed for quite some time, there is still a lot of people...
"No Comments...!"From time to time, these are the only two words we heard from news reports when an executive was being surrounded by a troop of media...
I'm Getting Rid of Annual Reports!At the beginning of a new year, it sounds like the perfect time to talk about the subject issue. Remember my prior post Annual Report is...